The 15 Best Luxury Family Hotels in Tampa (2025)

Nestled along Florida’s Gulf Coast, Tampa is a vibrant tapestry of culture and charm, where the historic architecture of Ybor City meets the modern skyline of downtown. With its sunny shores, bustling markets, and an eclectic culinary scene that celebrates everything from fresh seafood to international flavors, the city offers a dynamic backdrop for discerning travelers. In this enchanting locale, luxury hotels stand out as gems that promise an unforgettable escape. The Tampa EDITION, for instance, elevates urban living with its sleek design and rooftop bar boasting stunning views, while the Epicurean Hotel, Autograph Collection, indulges guests with its focus on gourmet experiences and a celebrated cooking school. Meanwhile, the Renaissance Tampa International Plaza Hotel welcomes families with its convenient access to upscale shopping and world-class amenities, perfect for those seeking Tampa luxury family-friendly hotels. Each property captures the essence of the city, offering personalized service and exceptional comfort. Discover our curated collection and start planning your lavish getaway to Tampa today.

Top Luxury Hotels in Tampa

luxury hotels in Tampa

The Tampa EDITION

Hotel
500 Channelside Dr., Tampa, 33602, USA

Nestled in the vibrant heart of Tampa, The Tampa EDITION invites guests into a realm where chic elegance meets modern comfort. With its stunning design and inviting ambiance, this luxurious retreat serves as the perfect haven for couples and discerning travelers alike, creating an oasis of tranquility amid the city's lively pulse.

City Style - Experience the dynamic energy of Tampa right outside your door. Just a leisurely stroll from cultural landmarks and bustling markets, The Tampa EDITION effortlessly blends urban sophistication with local charm, ensuring that each moment spent here is enriched by the allure of city life.

Romantic Break - Indulge in intimate moments by the sparkling outdoor pool, surrounded by lush gardens that whisper tales of romance. Every sunset becomes a cherished memory as you sip handcrafted cocktails, savoring delectable bites under the starry Florida sky.

Spa Breaks - Rejuvenate your spirit at the hotel’s upscale wellness sanctuary, where soothing scents of essential oils fill the air and each treatment is tailored to elevate your sense of relaxation. Allow the tranquil sounds of water features to wash over you as skilled therapists work their magic.

Guest Experiences - Upon entering, guests are greeted with a refreshing drink that tingles on the palate, a delightful welcome amidst the elegant lobby adorned with captivating artworks. One guest recalled the warmth of Azure's staff, who remembered her favorite order and infused smiles into every interaction, making each meal not just a dining experience but a celebration.

luxury hotels in Tampa

Epicurean Hotel, Autograph Collection

Hotel
1207 South Howard Avenue, Tampa, FL 33606, USA

Nestled in the heart of Tampa, the Epicurean Hotel, Autograph Collection, offers a sublime retreat where modern elegance meets culinary artistry. Each corner of this boutique haven whispers luxury, from the scent of freshly brewed coffee wafting through the air to the gentle sounds of laughter by the outdoor pool, crafting an intimate atmosphere perfect for romantic getaways and wellness escapes alike.

Culinary Delights - At the Epicurean Theater, guests can immerse themselves in the art of gastronomy, witnessing chefs deftly demonstrate mixology and cooking techniques, all while savoring exquisite flavors that linger long after the meal.

Chic Accommodations - Each room is a sanctuary of sophistication, featuring striking decor and amenities like plush bedding and flat-screen TVs, creating a comforting oasis with select suites offering inviting balconies and cozy microwaves for late-night indulgences.

Spa Retreat - The appointment-only full-service spa beckons wellness enthusiasts to unwind, enveloped in soothing aromas and tranquil sounds, as expert hands guide you through rejuvenating treatments designed to refresh both body and mind.

Guest Experiences - Upon arrival, the complimentary wine welcomed guests with its rich aroma, setting the mood for a delightful stay. One couple celebrated their anniversary, enchanted by the aesthetic charm and thoughtful touches that made their moment unforgettable.

luxury hotels in Tampa

Renaissance Tampa International Plaza Hotel

Hotel
4200 Jim Walter Boulevard, Tampa, FL 33607, USA

Nestled in the heart of Tampa's vibrant International Plaza, the Renaissance Tampa International Plaza Hotel exudes a sophisticated charm that invites couples and luxury seekers alike to indulge in its romantic embrace. With an atmosphere infused with warm Mediterranean accents and a hint of Southern hospitality, each moment spent here feels like a personal escape tailored just for you.

Culinary Delights - Savor the culinary artistry at Gabriella's Bistro, where the rich aroma of local craft coffee mingles with the enticing scent of Mediterranean tapas, creating a delightful backdrop for leisurely breakfasts and intimate dinners.

Luxurious Comfort - Retreat to rooms adorned with plush bedding and modern amenities, where the soothing ambiance is accompanied by gentle whispers from the adjacent plaza—your sanctuary after a day of exploring.

Prime Location - Step outside into a lively patchwork of designer shops and gourmet restaurants, all within easy walking distance; it's a perfect blend of urban excitement and tranquil retreat, ensuring your stay is as convenient as it is enchanting.

Guest Experiences - Imagine sinking into a soft armchair in the lobby, where the sounds of laughter and glasses clinking create a vibrant backdrop, while the scent of freshly brewed coffee wafts through the air, reminding you that every detail is designed for your comfort and delight.

luxury hotels in Tampa

Grand Hyatt Tampa Bay

Hotel
2900 Bayport Drive, Tampa, FL 33607, USA

Nestled along the shimmering shores of Tampa Bay, the Grand Hyatt Tampa Bay is a sanctuary of sophistication and serenity. With an ambiance that whispers romance and a touch of modern luxury, guests are invited to indulge in an oasis where nature's beauty meets exquisite design—a perfect escape for couples seeking intimacy or wellness aficionados yearning for rejuvenation.

Romantic Getaway - Immerse yourself in a world of romance with breathtaking bay views and cozy nooks perfect for quiet conversations. The intimate setting and luxurious touches create unforgettable moments for honeymooners and lovebirds alike.

Culinary Delights - Savor a culinary journey at Oystercatchers, where fresh ingredients meld into crafted cocktails and seasonal dishes, all while overlooking the tranquil waters. The 1823 Kitchen and Bar offers a delightful twist on classic fare, ensuring every meal is an occasion to remember.

Total Relaxation - Unwind by one of the two outdoor pools, feeling the gentle Florida breeze caress your skin as you sip a refreshing drink. For those seeking tranquility, the spa services promise a soothing retreat, enveloping you in a cocoon of calm.

Guest Experiences - Guests rave about the thoughtful touches throughout their stay, like the unexpected motion lights under the bed guiding late-night bathroom trips and the delightful scent of fresh herbs wafting through the air. One guest fondly recalled the comfort of slipping into plush robes and slippers after a relaxing soak in the beautiful surroundings.

luxury hotels in Tampa

Le Méridien Tampa, The Courthouse

Hotel
601 North Florida Avenue, Tampa, FL 33602, USA

Nestled in a beautifully restored historic courthouse, Le Meridien Tampa exudes an air of refined elegance paired with modern luxury. Here, the echoes of history mingle with contemporary comforts, creating an intimate sanctuary where guests can savor both romance and adventure in vibrant downtown Tampa.

Historic Charm - Step into a realm where opulent architecture meets modern sophistication, as original courthouse details playfully contrast with chic renovations throughout the hotel. Each corner reveals stories of the past, from the grand hallways adorned with unique artworks to the cozy nooks perfect for a quiet escape.

Culinary Delights - Savor a culinary journey at the on-site restaurant, where every dish is crafted with fresh, local ingredients. The warm aroma of freshly baked macarons welcomes you upon arrival, while beautifully plated small bites invite you to indulge your palate amidst stylish surroundings.

Wellness Retreat - Recharge your body and mind in the tranquil fitness center designed for the wellness enthusiast. With the inviting scent of citrus and the soothing sounds of soft music, it’s an oasis where you can rejuvenate after a day of exploring the city’s vibrant culture.

Guest Experiences - Imagine walking through the grand lobby, where the gentle rustle of roses being handed out on Valentine's Day filled the air with romance. Guests share whispers of their delight as they step into recently renovated rooms, greeted by the luxurious feel of plush linens and the invigorating rush of the 'best shower ever'—a moment that perfectly defines relaxation.

luxury hotels in Tampa

The Westin Tampa Bay

Hotel
7627 Courtney Campbell Causeway, Tampa, FL 33607, USA

Nestled on the serene shores of Rocky Point Island, The Westin Tampa Bay invites you to immerse yourself in a world where luxury meets natural beauty. With sweeping views of the glistening Tampa Bay and an inviting sandy beach just steps away, this modern haven is the perfect backdrop for romance, adventure, or rejuvenation.

Beach Life - Indulge in the peaceful rhythms of coastal living as you relax on the hotel’s private beach, where the sound of gentle waves lapping against the shore creates a soothing soundtrack to your getaway.

Total Relaxation - Unwind at the elegant AQUA seafood restaurant, where the tantalizing aroma of freshly caught fish mingles with the salty breeze, promising dishes crafted to perfection and service that makes every meal memorable.

Outstanding Location - Just a short drive from the vibrancy of downtown Tampa, yet blissfully removed from the hustle and bustle, this oasis provides easy access to both urban exploration and tranquil retreat.

Guest Experiences - Guests delight in the clean, spacious rooms that offer breathtaking views, often remarking on how breakfast feels like a culinary celebration with deliciously generous portions that leave you craving more. And, if you're a furry friend owner, expect a warm welcome—many have noted how their dogs seemed just as content lounging in the sun-drenched beach atmosphere.

luxury hotels in Tampa

Hilton St. Petersburg Carillon Park

Hotel
950 Lake Carillon Drive, St. Petersburg, FL 33716, USA

Nestled along the serene shores of Lake Carillon, Hilton St. Petersburg Carillon Park invites you to bask in a refined escape where modern luxury meets intimate romance. Each corner of this elegant retreat whispers tranquility, from the stunning lake views that dance with the sun's golden rays to the soft murmur of nature that envelops your stay, creating an unforgettable backdrop for couples and adventurous explorers alike.

Lakeside Luxury - Immerse yourself in pure bliss as you lounge by our sparkling outdoor pool, surrounded by lush landscapes and the gentle sounds of water lapping at the shore—a perfect setting for quiet reflection or intimate conversations.

Chic Accommodations - Each thoughtfully designed room offers plush bedding and modern amenities, ensuring a restful night’s sleep, while the delightful aroma of fresh coffee permeates the air from your in-room coffee machine, beckoning you to start your day in style.

Wellness Retreat - Stay active with our picturesque walking trails that wind around the lake, or unwind in our state-of-the-art fitness center, where the sound of your heartbeat merges with the calming ambiance of nature, offering a sanctuary for both body and mind.

Guest Experiences - One guest recounted how the warm smiles from the friendly staff made them feel right at home, while they sipped their morning brew on the balcony, soaking in the tranquil views—an oasis that feels both familiar and delightfully special.

luxury hotels in Tampa

The Vinoy Resort & Golf Club, Autograph Collection

Resort
501 5th Avenue Northeast, St. Petersburg, FL 33701, USA

Nestled along the shimmering Tampa Bay coastline, The Vinoy Resort & Golf Club stands as a timeless oasis of elegance and romance. With its historic charm blending seamlessly with modern luxury, every corner of this exquisite resort invites you to unwind and indulge in life’s finer pleasures, whether it’s a tranquil afternoon by the pool or a candlelit dinner overlooking the bay.

Romantic Retreat - Every moment at The Vinoy beckons couples into a world of intimacy, with private terraces offering spectacular sunset views and lush gardens perfect for quiet strolls hand-in-hand.

Total Relaxation - The on-site spa envelops you in soothing aromas and tranquil sounds, where expert therapists tailor treatments to melt away your stress, leaving you revitalized and serene.

Historic Charm - Step back in time as you wander through the hotel's elegant halls adorned with rich history, where each photograph tells a story, and the whispers of past guests linger in the air.

Guest Experiences - One guest marveled at how the gentle rustle of palm leaves mingled with laughter by the pool, while another cherished the fragrant aroma of fresh pastries wafting from the café, inviting them to start their day with sweetness and serenity.

luxury hotels in Tampa

The Hotel Zamora

Hotel
3701 Gulf Boulevard, St. Pete Beach, FL 33706, USA

Nestled along the tranquil shores of St. Pete Beach, The Hotel Zamora invites you to indulge in an enchanting Mediterranean escape where modern luxury meets romantic charm. With the sun casting golden hues across pristine white sands and the gentle sound of waves lapping at the shore, this boutique hotel promises a serene retreat complete with chic accommodations and intimate spaces perfect for couples seeking a memorable getaway.

Romantic Getaway - Settle into stylish rooms adorned with Frette® linens, where soft whispers of the sea breeze mingle with the scent of fresh coffee brewing from your personal machine, creating the perfect atmosphere for romance to blossom.

Spa & Relaxation - Unwind in the rejuvenating hot tub or take part in the evening wine hour, where glass clinks and laughter fill the air—an invitation to relax as the sunset paints the sky in vibrant shades of pink and orange.

Beach Life - With the sandy beach just a short stroll away, mornings here awaken to the warmth of the sun, accompanied by the salty kiss of ocean air that beckons you to explore the gentle surf or bask in the sun with a good book.

Guest Experiences - Returning from an afternoon by the pool, guests have been captivated by the warm, welcoming embrace of staff members who greet them with genuine smiles, their laughter echoing through the lobby, while the alluring aroma of freshly grilled seafood wafts from the hotel's restaurant, enticing even the most discerning palates.

luxury hotels in Tampa

Sandpearl Resort Private Beach

Resort
500 Mandalay Avenue, Clearwater Beach, FL 33767, USA

Nestled along the pristine shores of Clearwater Beach, Sandpearl Resort Private Beach offers a sanctuary of luxury and tranquility. With its private stretch of soft sand and stunning Gulf views, guests are enveloped in an atmosphere that invites romance and relaxation, making it the perfect retreat for couples and adventurers alike.

Beach Life - Indulge in a calming escape as you step onto your own private section of white sandy beach, where the soft lapping of waves serenades you into blissful relaxation. The warm sun and gentle sea breeze create an idyllic backdrop for sunbathing, beach volleyball, or simply savoring the moment with a good book.

Spa Breaks - Experience total rejuvenation at the full-service spa, where the air is infused with soothing scents of essential oils. A tranquil treatment can transport you from everyday worries to a realm of bliss, leaving you refreshed and revitalized amid luxurious surroundings and attentive service.

Foodies - Dine in style at Caretta on the Gulf, where flavors of the sea blend seamlessly with panoramic views of the sunset reflecting off the water. Whether you’re enjoying premium meat selections paired with an exquisite wine list or casual bites by the poolside, each meal presents a culinary delight that tantalizes the palate.

Guest Experiences - Many guests have marveled at the stunning views from their rooms, where the golden hues of sunset dance across the Gulf. One visitor even shared how the aroma of fresh coffee from the Marketplace mingled with the salty sea breeze, creating a comforting start to their day, while the friendly staff’s warm smiles made them feel right at home.

luxury hotels in Tampa

Edge Hotel Clearwater Beach

Hotel
505 South Gulfview Boulevard, Clearwater Beach, FL 33767, USA

Nestled along the sun-kissed shores of Clearwater Beach, Edge Hotel offers a luxurious retreat where the gentle sound of waves mingles with the whispers of sea breezes. This modern sanctuary invites couples and adventurers alike to indulge in waterfront elegance, from exquisite dining experiences to tranquil poolside lounging framed by breathtaking Gulf views.

Outstanding Location - With its prime positioning just steps away from the pristine sands of Clearwater Beach, guests can bask in vibrant sunsets, explore local markets, or stroll to iconic Pier 60, all within easy reach.

Romantic Break - Couples will find their perfect escape here, where intimate dinners at 505 at the Edge transform into dreamy evenings filled with fresh seafood and sunset vistas, creating unforgettable moments to cherish.

Spa & Relaxation Lovers - Breathe deeply while lounging by the serene pools, where lush tropical landscaping surrounds you and the refreshing scent of ocean air mingles with the warmth of the sun, making every moment feel like a blissful getaway.

Guest Experiences - As you sip your morning coffee brewed from the handy in-room coffee maker, the aroma fills the air, setting a relaxing tone for the day ahead. Guests have relished the daily housekeeping service that keeps rooms immaculate, ensuring you're always greeted with a fresh space to unwind after a sun-soaked adventure.

luxury hotels in Tampa

Wyndham Grand Clearwater Beach

Resort
100 Coronado Drive, Clearwater Beach, FL 33767, USA

Nestled along the sun-kissed shores of Clearwater Beach, the Wyndham Grand Clearwater Beach invites you to indulge in a luxurious escape where the gentle sound of waves meets a backdrop of vibrant sunsets. With its elegant architecture and modern amenities, this upscale resort is perfect for couples seeking romance, wellness enthusiasts craving relaxation, and adventure seekers looking to explore the natural beauty surrounding them.

Outstanding Location - Positioned directly across from the pristine beach, the hotel offers sweeping views that seem to stretch endlessly, making every sunrise and sunset a breathtaking experience. Stroll along the golden sands, where the aroma of salty sea air mingles with the tantalizing scent of nearby beachside eateries.

Spa Breaks - Step into serenity at the hotel's spa, where the soothing sounds of water and soft music create an atmosphere of tranquility. Indulge in rejuvenating treatments that envelop your senses, leaving you feeling refreshed and revitalized, much like the guests who relished the calming essence that lingered throughout the property.

Romantic - Whether you're enjoying a candlelit dinner by the pool or sipping cocktails while watching the moonlight shimmer on the water, each moment at the Wyndham Grand feels tailor-made for romance. The intimate settings are enhanced by attentive staff who ensure that every detail of your stay is as enchanting as the surroundings.

Guest Experiences - Guests have shared delightful moments, like the cheerful camaraderie between bartenders and pool attendants, whose friendly laughter and engaging conversations feel like a warm embrace. Many noted how the hotel seemed to exude a comforting aroma reminiscent of a spa, elevating their experience into one that’s not just about a stay but a sensory journey.

luxury hotels in Tampa

Opal Sands

Resort
430 Gulfview Boulevard, Clearwater Beach, FL 33767, USA

Nestled along the pristine shores of Clearwater Beach, Opal Sands exudes a sophisticated allure that beckons both romance and relaxation. With each room graced by breathtaking Gulf views and a soothing coastal breeze, this modern oasis invites you to unwind in elegance—where every detail is meticulously curated for an unforgettable stay.

Total Relaxation - Indulge in the serene atmosphere of our zero-entry pool, where the gentle sound of lapping waves mingles with laughter. Enjoy lazy afternoons on sun-drenched terraces or gather around fire pits as twilight paints the sky in shades of pink and orange.

Romantic Getaway - From private balconies where sunsets unfold in spectacular hues to intimate dining at Sea-Guini, every moment is tailored for lovers. The ambiance is enriched by the faint scent of saltwater mingling with Italian herbs, creating an enchanting backdrop for your cherished memories.

Spa Breaks - Surrender to tranquility at our full-service spa, where calming aromas envelop you and skilled hands work magic on tired muscles. The rhythmic sound of soft music and the tranquil hum of the ocean outside effortlessly transport you to your blissful sanctuary.

Guest Experiences - Guests often reminisce about the warm welcome from staff who remember their names and preferences, making you feel right at home from the moment you arrive. Many have shared delightful moments spent enjoying cocktails at the lively Tiki bar, where flavors of tropical fruit danced in harmony with the salty sea air.

luxury hotels in Tampa

Anna Maria Beach Resort

Hotel
6306 Gulf Dr., Holmes Beach, FL 34217, USA

Nestled along the sun-kissed shores of Holmes Beach, Anna Maria Beach Resort beckons couples and luxury seekers alike to experience an intimate escape where tranquility reigns. Picture yourself sipping a cocktail by the sparkling outdoor pool, the gentle sound of waves lapping against the shore harmonizing with the laughter of friends nearby, all while basking in the warm Florida sun.

Romantic Hideaway - Find solace in beautifully appointed rooms that open up to private patios and serene views, creating an oasis perfect for lovebirds seeking a romantic retreat.

Total Relaxation - Unwind in the inviting hot tub or lounge poolside on comfortable deck chairs, soaking in the peaceful atmosphere of this secluded haven just steps from the pristine beach.

Boutique Beach Life - Immerse yourself in the charming coastal vibe where complimentary bicycles await to whisk you away for leisurely rides along Anna Maria Island’s picturesque paths, revealing hidden gems at every turn.

Guest Experiences - As you stroll along the uncrowded beach, feel the soft sand beneath your toes while the salty sea breeze curls around you, mingling with the scent of blooming hibiscus from the well-kept gardens, making each moment a gentle reminder of paradise.

luxury hotels in Tampa

Zota Beach Resort

Hotel
4711 Gulf of Mexico Drive, Longboat Key, FL 34228, USA

Nestled along the sun-kissed shores of Longboat Key, Zota Beach Resort invites you into a realm where modern luxury meets the enchanting charm of coastal living. With breathtaking ocean views and elegant spaces designed for relaxation, this resort is a haven for couples seeking romance, wellness enthusiasts yearning for serenity, and discerning travelers looking for a chic escape.

Romantic Getaways - Indulge in intimate moments as you stroll hand-in-hand along our private beach, letting the gentle sound of waves serenade your escape. Each guestroom, with its plush furnishings and private balcony, offers the perfect backdrop for a sunset toast or a quiet morning coffee amidst the salty breeze.

Total Relaxation - Unwind in our spectacular outdoor swimming pool, surrounded by lush landscaping that evokes a sense of tranquility. The whispers of palm trees sway overhead while you lounge on a cabana, indulging in the warmth of the sun and the cool touch of a handcrafted cocktail from Viento Kitchen + Bar.

Spa Breaks - Elevate your experience with soothing treatments that rejuvenate both body and spirit. Our wellness offerings invite you to reconnect with yourself, whether it's through a calming yoga session by the beach or a pampering massage that melts away stress in a serene atmosphere.

Guest Experiences - As I settled into my poolside lounge chair, the delightful scent of fresh ceviche wafted from the bar, mingling with the salty air. Shelly's warm smile and attentive service made me feel at home; she remembered my favorite drink before I even asked, creating a personal touch that lingered long after my visit.

Best Luxury Hotels that guests love in Tampa

luxury hotels in Tampa
100 Coronado Drive, Clearwater Beach, FL 33767, United States of America
9.0
1445 reviews
From $309

Guest Review: Location, size and cleanliness of room, view of the marina and beach

luxury hotels in Tampa
430 Gulfview Boulevard, Clearwater Beach, FL 33767, United States of America
9.0
965 reviews
From $380

Guest Review: The room was beautiful and very nicely kept. The view was magnificent, providing for incredible sunsets, and the beach was wonderful although the temperatures made it a little hard to fully enjoy.

luxury hotels in Tampa
500 Mandalay Avenue, Clearwater Beach, FL 33767, United States of America
9.2
330 reviews
From $400

Guest Review: Beautiful hotel right on the beach. The lobby is gorgeous. The pool was wonderful. Good food options available.

Other great option in Tampa

luxury hotels in Tampa
4501 Bray Road, Tampa, FL 33634, US
8.8
10 reviews
From $95

Guest Review: We loved the price, hotels in Tampa were very expensive. Also, we have 4 children so the option of the little yard and the pool was a HUGE selling point.

Tampa Luxury Hotels on the Map

Frequently Asked Questions

For a luxurious yet family-friendly experience, consider Grand Hyatt Tampa Bay, which features spacious rooms and a kids' club. Another great option is The Tampa EDITION, known for its modern design and family-oriented activities. Lastly, Renaissance Tampa International Plaza Hotel offers convenient access to shopping and dining.

Families looking for stunning views should check out The Vinoy Resort & Golf Club, Autograph Collection, featuring beautiful vistas of the waterfront. Sandpearl Resort Private Beach also offers breathtaking beach views along with kid-friendly activities, making it perfect for family vacations.

Yes! Epicurean Hotel, Autograph Collection offers gourmet experiences alongside family-friendly amenities. Additionally, Hilton St. Petersburg Carillon Park provides spacious rooms and easy access to parks, ensuring a comfortable stay for families visiting the area.

For families looking for great value without compromising on quality, Wyndham Grand Clearwater Beach offers superb beachfront accommodations. Additionally, Edge Hotel Clearwater Beach provides family-oriented packages and amenities at an affordable price, making it an excellent choice for budget-conscious travelers.

Food-loving families will enjoy Epicurean Hotel, Autograph Collection, renowned for its culinary experiences and kid-friendly dining options. Le Méridien Tampa, The Courthouse also features an array of dining options, ensuring there's something delicious for every family member.

For unique experiences, families can book The Hotel Zamora, which boasts a rooftop pool and easy access to water sports. Another exciting choice is Zota Beach Resort, offering adventurous beach activities tailored for families, ensuring unforgettable memories.