The 20 Best Luxury Hotels in Mai Khao Beach (2025)

Nestled along the pristine shores of Mai Khao Beach, Anantara Vacation Club Phuket offers an idyllic escape where luxury meets tranquility. Here, every suite beckons with elegant furnishings, private balconies, and a soothing ambiance that whispers romance into the air, making it a perfect haven for couples and honeymooners seeking a slice of paradise.

Beach Life - Just a gentle stroll away from soft, white sands, the beach setting invites serene walks under the golden sun, invigorating swims in crystal-clear waters, and evenings painted with breathtaking sunsets that feel like they were choreographed just for you.

Spa Breaks - Indulge in holistic rejuvenation at our lavish spa, where the air is infused with calming aromas and the sound of gentle water features lulls you into blissful relaxation—each treatment beautifully personalized to melt away your stress.

5* Luxury - Immerse yourself in the lavish comforts of our spacious suites, designed for ultimate relaxation with plush seating areas, sleek kitchens, and luxurious bathrooms featuring deep soaking tubs, creating a sanctuary for indulgence after a day of exploration.

Guest Experiences - Guests frequently rave about the delightful surprise of being upgraded to a stunning pool villa, where the sound of children laughing fills the air as they splash joyfully in private pools, while parents savor quiet moments on sun-kissed balconies, sipping freshly brewed coffee as the morning breeze carries whispers of the sea.

Nestled along the pristine shores of Mai Khao Beach, Anantara Mai Khao Phuket Villas is a sanctuary of luxury and tranquility. Here, the symphony of gentle waves meets lush tropical landscapes, enveloping you in an atmosphere where romance thrives and privacy reigns. Each villa whispers elegance, inviting couples and discerning travelers alike to bask in indulgence amidst nature's serene beauty.

Romantic Hideaway - Embrace the intimacy of your own private villa, complete with secluded gardens and personal pools that glisten under the Thai sun. The air is filled with the scent of blooming frangipani, creating a perfect backdrop for sunset cocktails on your terrace.

Spa & Wellbeing - Revitalize your senses at the award-winning spa, where expert therapists use locally sourced ingredients to deliver rejuvenating treatments. Feel the tension melt away as the soothing sounds of nature weave through the tranquil ambiance, leaving you deeply relaxed and refreshed.

Culinary Delights - Savor an exquisite culinary journey with dishes inspired by Indian, Japanese, and fresh seafood cuisines, all prepared with the finest local ingredients. Each bite bursts with flavor, while the attentive service ensures every meal feels like a cherished occasion.

Guest Experiences - Upon entering their villa, one guest was enchanted by the harmonious blend of modern comfort and nature, noting the refreshing scents of garden herbs wafting through the air. They felt utterly pampered as they enjoyed quick room service, relishing a late-night snack while listening to the soft rustle of palm leaves swaying in the evening breeze.

Nestled along the serene shores of Mai Khao Beach, Maikhao Dream Villa Resort and Spa offers an intimate sanctuary where luxury meets tranquility. Each villa, a private oasis adorned with elegant Thai accents, opens directly to sun-kissed sands and the soothing symphony of gentle waves, inviting guests to escape into a world of refined leisure and indulgent romance.

Total Relaxation - Surrender to serenity at the Maikhao Dream Spa, where the air is infused with calming aromas and skilled therapists pamper you with rejuvenating treatments, all while you unwind in the luxurious sauna or steam rooms, creating a blissful retreat from the outside world.

Private Hot Tub - Each villa boasts its own secluded jet pool, allowing for moments of pure bliss under the stars, where the sound of breaking waves creates a backdrop for intimate evenings filled with laughter and shared secrets.

Beach Life - Step onto soft, powdery sand just moments from your villa, where the gentle ocean breeze mingles with the scent of saltwater and tropical blooms, providing the perfect setting for leisurely strolls or invigorating swims in the crystalline waters.

Guest Experiences - Imagine waking up to the gentle rustle of palm leaves and the tantalizing aroma of a floating breakfast arriving at your door, served on a beautifully arranged tray that glides effortlessly across the water, transforming each morning into a delightful celebration.

Nestled along the pristine shores of Mai Khao Beach, JW Marriott Phuket Resort and Spa stands as a luxurious sanctuary where every detail whispers tranquility. Here, the gentle lullaby of ocean waves meets the fragrant embrace of tropical gardens, offering couples, families, and solo adventurers an immersive escape into paradise, infused with the warmth of Thai hospitality.

Total relaxation - Indulge in serenity at the award-winning spa, where soothing aromas and soft melodies transport you to a realm of peace. Revel in rejuvenating treatments that blend ancient wisdom with modern techniques, ensuring that your journey toward tranquility is both personalized and profound.

Romantic Break - Experience unparalleled romance with candlelit dinners on the beach, where the sound of the surf creates an intimate backdrop for cherished moments. Each sunset bathes the sky in hues of orange and pink, setting the perfect stage for heartfelt conversations and shared dreams.

Beach Life - Step onto the unspoiled sands of Mai Khao Beach, where the sea breeze carries the salty scent of adventure. Whether you're savoring a refreshing cocktail by the pool or strolling hand-in-hand along the shoreline, the beauty of this idyllic setting enchants every sense.

Guest Experiences - A family was enchanted by the thoughtful gestures of the staff, who greeted their daughter with beaming smiles and playful surprises at the kids' club. The garden's lush greenery wrapped around them like a comforting quilt, while the delightful aroma of freshly baked pastries from the cafe beckoned them each morning.

Nestled along the pristine shores of Mai Khao Beach, Marriott's Phuket Beach Club is an exquisite sanctuary where romance and luxury seamlessly intertwine. Here, gentle ocean breezes whisper through your private balcony, inviting you to immerse yourself in breathtaking sunsets that paint the sky with hues of orange and purple, creating a serene backdrop for unforgettable moments.

Total Relaxation - Indulge in unparalleled serenity at the lush spa, where soft music floats in the air and the scent of soothing essential oils envelops you, promising rejuvenation and tranquility as skilled therapists work their magic.

Beach Life - Step onto the soft golden sands, where the rhythmic sound of waves lapping against the shore creates a symphony of relaxation, inviting you to stroll hand-in-hand or bask in the sun with only the soft rustle of palm trees above.

Romantic Break - Set the mood for love with intimate dining experiences, like savoring gourmet steaks under the stars at Andaman Grill, where the salty sea breeze mingles with succulent aromas, making every bite a celebration of flavors.

Guest Experiences - One guest remarked on the joyful laughter echoing from the playground, where children’s delight blends with the calming sound of waves, while another cherished the personal touch of staff remembering their favorite cocktails, ensuring a stay that felt uniquely special.

Nestled along the pristine shores of Mai Khao Beach, Marriott's Mai Khao Resort invites you to savor a sanctuary where luxury and tranquility intertwine. Immerse yourself in the lush landscapes and gentle ocean breezes as you indulge in lavish accommodations designed for romance and relaxation, creating an idyllic backdrop for unforgettable moments.

Romantic Escape - With elegantly furnished suites that boast private balconies overlooking swaying palms and azure waters, every sunrise feels like a personal invitation to romance. The intimate setting, complemented by soft sounds of waves lapping at the shore, creates a perfect atmosphere for couples seeking solace or celebration.

Spa & Relaxation - Rejuvenate your body and spirit with holistic treatments inspired by local traditions. The soothing aroma of essential oils fills the air as you unwind in serene surroundings, offering a rejuvenating retreat that caters to wellness enthusiasts and those looking to escape the everyday hustle.

Beach Life - Just a short stroll from your suite, the golden sands of Mai Khao Beach await, inviting you to sink your toes into the warm shoreline. Feel the cool ocean breeze on your skin as beachside service brings refreshing cocktails to your sun lounger, enhancing your leisurely day beneath the tropical sun.

Guest Experiences - As evening descends, you might find laughter echoing from the mini chef classes, where children delight in crafting sushi under starlit skies while parents enjoy a game of billiards nearby. The enchanting scent of freshly baked pastries wafts through the resort, perfectly blending with the joyful sounds of families creating cherished memories.

Nestled along the serene shores of Mai Khao Beach, SALA Phuket Mai Khao Beach Resort is a luxurious sanctuary where privacy and indulgence intertwine. The gentle lapping of waves against the golden sands sets the stage for romantic escapes, wellness retreats, and unforgettable adventures amid lush gardens and elegant villas that promise tranquility and sophistication.

Total Relaxation - The resort's exquisite spa invites you to unwind beneath swaying palms, where the scent of jasmine drifts through the air as skilled therapists provide rejuvenating treatments in beachfront massage terraces, leaving every tension behind.

Romantic Break - With intimate villas featuring private pools and outdoor bathrooms framed by nature, couples can savor enchanting sunset views, their whispers mingling with the soothing sounds of the ocean, creating moments of connection that linger long after the sun dips below the horizon.

Outstanding Location - Just a 20-minute journey from Phuket International Airport, the resort's idyllic setting offers easy access to Phang Nga Bay's stunning landscapes, inviting guests to explore the vibrant local culture while returning to their exclusive retreat to relax by one of the two beachfront pools.

Guest Experiences - One guest recalled the sheer bliss of lounging by their spacious pool villa, where they could effortless transition from sunbathing to refreshing dips, all while being cradled by the warm, inviting breeze that carried the faint aroma of grilled seafood wafting from the beach bar.

Nestled along the serene shores of Mai Khao Beach, Renaissance Phuket Resort & Spa is a sanctuary where luxury meets tranquility. As the gentle sounds of waves caress the shore, guests are enveloped in an oasis of modern elegance, where every detail whispers romance and relaxation—perfect for couples seeking refuge or adventurers looking to explore Thailand's natural beauty.

Romantic Getaways - Indulge in intimate moments at this romantic haven, where candlelit dinners by the beach and private hot tubs create unforgettable memories under starlit skies.

Wellness Retreats - Embrace rejuvenation at the award-winning spa, where aromatic oils and soothing treatments transport you to a state of bliss, complemented by the sound of rustling palms just outside your tranquil haven.

Culinary Delights - Savor a gourmet breakfast each morning, bursting with flavors—from freshly baked pastries to hearty local dishes—crafted to inspire adventure and delight in every mouthful.

Guest Experiences - Guests have marveled at the thoughtful touches, like personalized birthday surprises that transform rooms into festive retreats, mingling the fragrant scent of fresh blooms with the sweet allure of cake, all while relishing the warm camaraderie of the attentive staff who feel more like friends than mere service.

Nestled along the pristine shores of Mai Khao Beach, Meliá Phuket Mai Khao offers a sanctuary of luxury where golden sands meet azure waters. With the gentle sound of waves lapping against the shore and lush tropical gardens wrapping around its elegant architecture, this five-star retreat invites couples and wellness enthusiasts alike to indulge in romance and relaxation, making every moment feel like a cherished getaway.

Beach Life - Step outside your door to find the serene Mai Khao Beach, where soft sands invite long walks under the sun and the salty breeze carries whispers of tranquility. Lounge on the beach or take a leisurely stroll while savoring the breathtaking views—this is paradise at your fingertips.

Spa Breaks - Immerse yourself in rejuvenation at the hotel's luxurious spa, where the air is infused with calming aromas and expert hands deliver tailored treatments designed to restore balance. Lose yourself in soothing sounds as you embark on a journey of ultimate wellness, enveloped in an atmosphere of serene sophistication.

Dining Delights - Savor a culinary adventure at the hotel's restaurant, where vibrant flavors from American, Mediterranean, and Thai cuisines come alive. The rich aroma of grilled seafood mingles with the scent of fresh herbs, creating an unforgettable dining experience that lingers long after the last bite.

Guest Experiences - Imagine waking up to the gentle rustle of palm trees and sunlight spilling through large windows, welcoming you to your beautifully maintained room. Guests often remark on the comfort of their plush pillows, while others treasure evenings spent soaking in the outdoor tub, bathed in the soft glow of lantern light.

Nestled along the pristine shores of Mai Khao Beach, Avani Plus Mai Khao Phuket Suites beckons discerning travelers to indulge in a world where luxury meets tranquility. The soft whispers of the ocean breeze dance through elegantly appointed spaces, creating an intimate atmosphere perfect for couples and families alike, all while being just moments away from vibrant local exploration.

Romantic Hideaway - With private balconies offering stunning sunsets and the gentle lull of waves as your soundtrack, this resort is a sanctuary for lovebirds seeking romance amidst chic modernity.

Culinary Delights - Awaken your senses each morning with a sumptuous breakfast buffet, featuring everything from aromatic Italian pastries to hearty American classics, making every meal a celebration of diverse flavors.

Family-Friendly Retreat - The vibrant kids' club and spacious suites ensure even the youngest guests are entertained, allowing parents to bask in relaxation by the pool or enjoy a tranquil spa day worry-free.

Guest Experiences - As you wander the lush gardens, the aroma of freshly brewed coffee mingles with the salty sea air, inviting you to pause and take in the serene surroundings—a fleeting moment that perfectly encapsulates the essence of your stay.

Nestled along the pristine shores of Nai Yang Beach, Dewa Phuket Resort & Villas beckons you into a sanctuary of elegance and tranquility. With the gentle lull of ocean waves and the whispering palm trees as your backdrop, every moment here feels like a private retreat, melding luxury with the lush beauty of Thailand's natural landscape.

Romantic Escape - Indulge in intimate moments under the stars, where luxurious villas come alive with the soothing sound of waves, inviting you to unwind in your own private plunge pool or soak in the outdoor bathtub surrounded by nature's splendor.

Wellness Retreat - Rejuvenate your spirit at the serene spa, where aromatic oils and the soft murmur of tranquil waters create an oasis for relaxation, ensuring you leave feeling as refreshed as the sea breeze that caresses your skin.

Culinary Delights - Taste the essence of the tropics at the Poolside Lounge, where tropical cocktails are paired with unforgettable sunsets, filling the air with the enticing aroma of grilled seafood and savory steaks, making each meal a celebration of flavors.

Guest Experiences - A guest recalled the delightful surprise of finding their villa prepped with fresh fruits and flowers upon arrival, and noted how the attentive staff seamlessly arranged in-room dining, enveloping them in warmth and hospitality from the very first moment.

Nestled along the pristine shores of Nai Yang Beach, Bella Nara Phuket offers an intimate escape where modern luxury meets tranquil serenity. With whispers of ocean waves and the gentle sway of palm trees, this chic haven invites couples and seekers of romance to unwind in style, wrapped in the warmth of exquisite Thai hospitality.

Total Relaxation - Indulge in the outdoor swimming pool, where the sun glistens on crystalline waters, inviting you to float amidst lush gardens that whisper tranquility. Lounge in a private cabana or sip a refreshing cocktail as you bask in the gentle sea breeze.

Romantic Break - Every corner is crafted for connection—enjoy candlelit dinners at the in-house restaurant, with the alluring aroma of fresh local cuisine mingling with the salty air, creating a perfect backdrop for cherished memories.

Outstanding Location - Just a stone's throw from the soft sands of Nai Yang Beach, feel the allure of coastal adventures beckoning, from serene walks along the shore to vibrant explorations of local markets and cultural treasures nearby.

Guest Experiences - Guests often remark on the delightful surprise of finding refillable shampoo and soap bottles, a thoughtful gesture reflecting eco-consciousness, while the friendly staff's genuine smiles and attentive service add a personal touch that makes every stay feel like coming home.

Nestled along the pristine shores of Nai Yang Beach, The Slate, Phuket invites you to experience a harmonious blend of industrial chic design and lush tropical beauty. With the gentle sound of waves lapping at the shore and the scent of salt in the air, this luxurious haven offers both romance and adventure, perfect for couples and culture seekers alike.

Romantic Escape - Revel in intimate moments against the backdrop of stunning sunsets and soft beach breezes, where each meal becomes a celebration of flavors—fresh seafood barbecues and gourmet breakfasts served under swaying palms invite enchanting evenings and leisurely mornings.

Total Relaxation - Unwind at Coqoon Spa, where the mesmerizing ambiance of 'The Nest,' a treatment room suspended like a bird’s nest, offers a unique sensory journey. The gentle sounds of nature and the soothing touch of skilled therapists create an escape into total serenity.

Local Exploring - Step outside the resort to discover Nai Yang's vibrant charm, from cozy beachside eateries to lively markets filled with local delicacies. Adventure seekers can dive into kitesurfing or take leisurely strolls along the shoreline, immersing themselves in authentic Thai culture.

Guest Experiences - Amidst the expansive layout of the resort, guests often noted the delightful surprise of staff offering chilled towels and refreshing fruit during sun-drenched afternoons by the pool, while the enchanting aroma of breakfast wafting through the air each morning created an irresistible invitation to start the day.

Nestled along the pristine sands of Natai Beach, Baba Beach Club Natai Luxury Pool Villa Hotel by Sri panwa offers an intimate sanctuary where luxury meets serene natural beauty. With its elegant villas boasting private pools and lush gardens, this oasis invites you to unwind in lavish comfort while soaking in breathtaking views of the azure sea.

Romantic Getaways - Whisk away your loved one to a haven of romance, where candlelit dinners on the beach and tranquil sunset views create memories that linger long after departure.

Spa Retreats - Indulge in rejuvenation at the onsite spa, where soothing aromas mingle with gentle music, crafting an atmosphere designed for ultimate relaxation and wellness.

Secluded Bliss - Enjoy the tranquility of your own private villa, just steps from the soft waves of the ocean, creating a perfect backdrop for quiet moments or playful adventures.

Guest Experiences - Picture yourself enjoying a peaceful morning coffee beside your private pool as the sun dapples through palm leaves, while the friendly staff share warm smiles and local tips, making every moment feel like a personalized escape.

Nestled along the pristine shores of Nai Yang Beach, the Phuket Marriott Resort and Spa invites guests into a serene sanctuary where luxury meets intimacy. With the soothing sounds of the Andaman Sea lapping at the shore, this elegant retreat is perfect for couples seeking romance and wellness enthusiasts yearning for rejuvenation, all while being just a whisper away from vibrant local culture.

Romantic Retreat - Every corner of this resort whispers romance, from spacious rooms with private terraces overlooking the glistening sea to cozy dining experiences under the stars. Imagine savoring fresh seafood while the gentle breeze carries the scent of saltwater and jasmine through the air.

Spa Sanctuary - The spa beckons with the promise of tranquility, offering a range of treatments infused with local herbs and oils. Guests find solace as the soothing sounds of nature envelop them, leaving behind the stresses of everyday life and embracing pure relaxation.

Beach Life - Step directly onto the soft sands of Nai Yang Beach, where you can bask in the sun or take part in exhilarating water sports. The beachfront's vibrant energy contrasts beautifully with the resort's secluded atmosphere, creating an ideal balance between activity and serenity.

Guest Experiences - One guest delighted in the kindness of the breakfast staff who went above and beyond, making sure every bite was paired with genuine smiles. The aroma of freshly baked pastries wafted through the air, mingling with the sound of waves crashing just steps away, creating a warm ambiance that made even mundane mornings feel extraordinary.

Nestled along the pristine shores of Natai Beach, Aleenta Phuket - Phang Nga beckons with an exquisite blend of luxury and intimacy. Here, the gentle sound of the Andaman Sea harmonizes with the whispering palms, creating a serene sanctuary where every detail is meticulously crafted for romantic getaways and peaceful retreats.

Spa & Relaxation - Immerse yourself in a world of tranquility at Aleenta's revitalizing spa, where the soothing aromas of essential oils mingle with soft melodies, allowing you to unwind completely amid lush gardens and calming water features.

Private Villas - Each villa is a haven of elegance, boasting contemporary decor that opens up to nature, offering breathtaking ocean views and private infinity-edge pools that invite you to linger longer beneath the golden sun.

Culinary Delights - Savor the enchanting flavors of Thai and fusion cuisine at the beachside restaurant, where every bite is a celebration of local ingredients, served alongside the captivating backdrop of the horizon melting into the sea.

Guest Experiences - As dusk falls, the air fills with the scent of saltwater and grilled delicacies, while guests find joy in the simple pleasures of watching playful squirrels dart through the trees surrounding their villas, an unexpected touch of nature that enhances the resort’s tranquil charm.

Nestled along the pristine shores of Nai Thon Beach, TheLifeCo Phuket exudes tranquility and luxury, creating an enchanting sanctuary for those seeking holistic rejuvenation. Surrounded by lush tropical gardens and the gentle whisper of ocean waves, this upscale wellness retreat invites guests to immerse themselves in a world where every detail is tailored for your wellbeing journey.

Wellbeing Oasis - Explore a harmonious blend of nature and nurture with personalized detox programs and expert-led wellness activities, all complemented by nourishing plant-based meals that tantalize the senses.

Mindful Escape - Unwind in serene meditation spaces or engage in invigorating yoga sessions under the sun—every corner of this retreat encourages you to reconnect with yourself amid a lush tropical landscape.

Luxurious Amenities - Revel in the indulgence of steam and infrared saunas, refreshing outdoor pools, and a state-of-the-art fitness center designed to enhance your restorative journey while basking in the natural beauty of your surroundings.

Guest Experiences - As the scent of fresh herbs wafts through the air during cooking classes, guests are often surprised by the comforting feel of the warm wooden floors beneath their feet, which make them feel right at home instead of in a resort. The friendly staff, who treat everyone like family, often take time to share personal wellness tips, adding a touch of warmth to your stay.

Nestled on a serene headland, Pullman Phuket Arcadia Naithon Beach invites travelers to lose themselves in the embrace of luxury and tranquility. With the soft sounds of waves lapping against the pristine sands below, this exquisite resort offers an escape where romance flourishes and wellness reigns supreme, all while providing stunning vistas of the Andaman Sea.

Total relaxation - Indulge in the ultimate pampering experience at the spa, where the gentle scent of essential oils mingles with the soothing sound of soft rain falling from a rain shower, wrapping you in a cocoon of serenity.

Beach Life - Step outside to Naithon Beach, where golden sands meet crystal-clear waters; the idyllic setting is perfect for quiet strolls during sunset or simply savoring the beauty of nature as the vibrant sky paints itself across the horizon.

Romantic Break - Intimate dinners at Vero, the restaurant perched dramatically above the coastline, create unforgettable memories as you relish delectable dishes paired with breathtaking views, each bite enveloped in the warm ocean breeze.

Guest Experiences - A guest shared the joy of sipping their morning coffee on the balcony, captivated by the tranquil beach views, while another fondly remembered the friendly staff who, like family, made every meal feel like a special occasion full of laughter and genuine care.

Nestled in the serene embrace of Nai Thon Beach, Malaiwana Residences offers an exquisite escape where luxury intertwines with nature. Here, the gentle lull of ocean waves serenades you as stunning sunsets paint the horizon, creating an intimate atmosphere perfect for romance or rejuvenation.

Total Relaxation - Experience unparalleled tranquility in your private villa, where a personal pool beckons for afternoon dips, and plush interiors invite lazy mornings spent savoring delicious breakfasts prepared just for you.

Outstanding Location - With the golden sands of Nai Thon Beach mere steps away, indulge in sun-soaked days surrounded by swaying palms and the refreshing scent of the sea breeze, all while being close to the vibrant local culture and attractions.

Private Villas - Every villa at Malaiwana is a sanctuary of style and comfort, featuring modern amenities alongside breathtaking views. It’s not just a stay; it’s a luxurious lifestyle experience wrapped in elegance and sophistication.

Guest Experiences - As twilight descended, the aroma of a freshly prepared meal wafted through the air, mingling with the salty scent of the sea. A guest recalled feeling like royalty as they watched the sunset from their terrace, the vibrant colors reflecting off the glassy surface of their private pool—a moment etched in memory forever.

Nestled along the pristine shores of Nai Thon Beach, Trisara Villas & Residences invites you to a realm where luxury and nature entwine. Feel the gentle sea breeze as it carries the scent of tropical blossoms, wrapping you in an embrace of serene tranquility, ideal for couples and families seeking a lavish escape. Here, expansive villas with private pools overlook the azure waters, creating a secluded sanctuary for romantic getaways and rejuvenating retreats alike.

Total Relaxation - Indulge in a medley of wellness at Trisara's world-class spa, where fragrant herbal aromas mingle with soft melodies to create an atmosphere of pure bliss. Each treatment is tailored to awaken your senses, leaving you refreshed and harmonized with the tranquil surroundings.

Beach Life - A mere stroll through verdant gardens leads you to the beach, where soft golden sands and crystal-clear waters await. Lounge under the shade of swaying coconut palms or indulge in thrilling water activities, from snorkeling vibrant reefs to diving into the depths of adventure.

Romantic Break - Share intimate moments at sunset, dining al fresco as the sky transforms into a canvas of oranges and pinks. The meticulously crafted dishes, infused with local flavors and fresh seafood, create not just meals but memories to savor together.

Guest Experiences - One guest recalled the delightful aroma of freshly brewed coffee wafting through the air each morning, beckoning them to savor leisurely breakfasts while their children enjoyed playful adventures at the kids’ club—where attentive staff transformed simple playtime into magical experiences.